American Apparel Ads Banned

Basically;I'm finding it hard to believe how this ridiculous it is that this 'scandal' has even occurred; with all the other 'offensive' crap that goes on in the alternative fields of media that are out there such as; chart music, television and celebrities. IT'S JUST A HUMAN BODY. People need to get over it, after all, if it was a swanky painting that had been produced showing body parts everyone would be lapping it up going on a about how 'creative' and 'devine' it is. As soon as it's something fresh and cheeky [what a naughty little pun] people start ranting and raving how 'innaporpriate' it is. At the end of the day the controversial ads have still succeeded in promoting and getting people talking about the brand [American Apparel] so all I can say is KUDOS to the photographer/ creative director/ stylists that worked on the shoot!
Shown below is the article that I found on http://www.huhmagazine.co.uk/ which sparked my little 'rant'.

"American Apparel are certainly known for their provocative adverts, but apparently they've taken it too far with the "nude buttocks" in their latest series of eight ads. The UK's Advertising Standards Authority say they are too exploitative and pornographic.

"We considered that in the particular context of images which featured nudity and sexually provocative poses, there was a voyeuristic and 'amateurish' quality to the images which served to heighten the impression that the ads were exploitative of women and inappropriately sexualized young women."

In retaliation, AA said it was "important to judge what was and was not offensive by reference to the current times and the views of the majority of decent and reasonable people, not a small and puritanically-minded minority." They also defended their choice to use "real women" rather than models in their shoot, stating that consumers can relate to these types of photographs and that the women were "happy, relaxed, and confident in expression and pose."

The final decision taken was that 7 of the 8 ads will not be allowed to run again, and American Apparel have been warned not to produce similar ads in the future. "

As always though, everyone is entitled to their own oppinion.